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Digital Marketing2026 · Head of Marketing

Digital to In-Person Marketing

Digital-to-in-person marketing campaign for a real estate investment event in Arequipa: two live dates in 18 days with USD 1,100 in ad spend.

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Digital to In-Person Marketing
Client
Market: Real Estate — Peru
Year
2026
Role
Head of Marketing

The Challenge

Build a campaign for a real estate investment event and fill two in-person dates in Arequipa in 18 days, in a low-trust market, with USD 1,100 in ad spend and delivering ID-verified leads to the sales team.

The Solution

I built the event brand and the landing page end-to-end. Full-funnel architecture on Meta and TikTok: click-to-message, native lead forms and a pixel-tracked landing page, all feeding a single database for the WhatsApp sales flow.

Results

  • 590 investment leads in 18 days with USD 1,100 total spend
  • CPL of S/ 6.65 — a fraction of the local real estate benchmark
  • 265 confirmed attendees: 45% lead → confirmed conversion
  • 120K ThruPlay video views at S/ 0.23 and 272K impressions

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